Artists know how to use it.
Entrepreneurs salivate over it.
Apple has done well with whitespace. They succeed by finding underserved markets and providing better solutions. They don't look at the competition and say: "How can we be like the market leader?"
I have been asked several times: "Why did you buy a PlayBook? It's not like the iPad". My answer is: "I want better. I want more than a phone".
RIM has found several whitespace opportunities with the Playbook First is the 7" screen. Second is the true multitasking QNX operating system. Third is... wait for it... Flash!
For the rest of this week I'll suggest other whitespace arenas where Apple is not and RIM can win.
Just remember, winning with whitespace requires two steps:
1. Finding it
2. Executing on it
Over the next year we'll see if RIM can win.